I'm really excited to talk to you about how much you should be posting on your Facebook business page.
Now, brace yourself.
Most people freak out when I tell you it's at least three or four times a day. Ahh, how are we going to do that?!
Don’t panic. There is a method you can use to make this happen.
The reason you need to post that much is because you want to have great content going out there. If you've got a really great post going out onto your Facebook page—that really hits your clients' pain points or talks about something controversial or gives them huge amounts of value—then you could just do that one or two times a day.
There's fantastic software out there that you can use to schedule your posts and recycle those posts, because—spoiler alert—a lot of the time people will only go a certain way down your feed.
You can recycle quite a bit of the content after three or four months, if you want to. There's great software out there like Hootsuite, MeetEdgar, and Postify that can repost for you automatically.
The other thing that you can do is sit down on Sunday or Monday, whatever day suits you, and write down your content. Then use the scheduler on the Facebook business page to schedule that out, and it will post for you throughout the week. All you need to do is come back and respond to comments.
You don't need to be in Facebook every single day to get the most out of your Facebook business page.
I hope that helps you feel more certain about how much content you need to put out there, how you're going to put it out there, and how you can actually repurpose it later as well.
Follow these steps to become a thought leader in your division. It will make you more visible, which is really, really important to being able to have sales in your business.