SUPER soulful selling  


Remove the guilt and sell from your soul

Become a super soulful seller that feels confident in her business and herself.

Learn to sell with ease and from a place of heart centred authenticity during this group coaching program for female online entrepreneurs! 

Do you have amazing programs and stellar services but feel guilty every time you make a sales pitch? Do people swoon over your services but then never commit to working with you. Or do you know your services are amazing yet it feels wrong to charge 'soo much' for them? 

Wouldn’t it be great to feel completely confident
when talking about the price of your program?

To feel those delicious butterflies of an impending sale in your stomach, rather than that knot of discomfort, when price comes up?


All without feeling
icky and pushy?

Time and time again, I watch females in the online industry put an enormous amount of effort into their craft and they know it works. They get results. Yet feel guilty or even shy when it comes to charging for their services. So often I hear from super talented woman 'no-one will pay that to work with me.'  They know they are blocked yet can't get past the icky money part, it seems so tacky to charge for their soulful services. 

They work their fingers to the bone to get people on the sales call, and then they FREEZE!  

It's like money is the LAST taboo subject, and these entrepreneurs are hoping that the potential client won't even ASK about price.  But, inevitably, the potential clients DO ask, and a lot of stuttering, stammering, and blushing ensues as the online entrepreneur tries to justify the cost of her services. She throws in a discount and just hopes (and prays) the potential client says yes and doesn't feel like she is being ripped off (which would be mortifying because she would rather do the service for free than be seen as pushy!).  

Repeat after me:


It is okay to charge for my talents. 

Hmmm...try again...




Not fully buying it?

I'm here to take a stand for knowing your value
and removing those sales blocks.

I'm here to show you that money is energy, energy that you need. That the sales conversation shouldn't be the scary beast of the process. It's actually the dreamy destination because it's the part of the conversation that brings in the money to your account, keeps your business moving forward and enables you to live out your desired lifestyle.  

More than that, a wise man once said that "The transformation is in the transaction."

 When your clients put their money where their mouth is, they work hard to make positive changes in their lives.  THIS is why coaches charge big bucks.  They want the absolute best for their clients, and INVESTING in yourself inspires you to get the full value out of a coaching program.

Plus, "Money Honey" rhymes for a reason. Money is the golden stuff that fuels your ability to serve people.

Without it, you're limited in the amount of good you can do in the world. With it, you're unstoppable.

Charging what you need and are worth is actually a service to your clients. People need what you've got and if you aren't making money, your business won't survive. Hard truth. And that's a massive disservice to those who need you.

When you up-level your idea of whats possible, and decide to really go for it, you open up yourself to the means to accomplish it as well. 

Jen Sincero

My SUPER Soulful Selling Group Program takes you through the all of the
crucial steps

- from creating a rock solid mindset around money to getting your prospects on discovery calls -  to successfully converting them into clients - without feeling nervous, needy, or desperate. You will dig deep in your own money beliefs so you can be friggin' awesome and serve more people and build the business you desire. Oh, and having extra money coming in takes the looming ‘will I make it’ feeling away too. Kinda nice, huh?

So how do I know so much about sales and how to maintain my femininity? Well, sales for me are as effortless are drinking my morning Americano. My stellar sales career began with peddling grapes on the roadside at age 8. I used to barter bags of grapes with the bakery down the road to get my morning bacon and egg pie (kiwi tradition, delicious).

As I grew older, the drive to sell - which is ultimately the desire to get a phenomenal product into the hands of the exact people who need it - only increased.

For five years running, I gained the title of the best sales person at an upmarket shoe store chain - all while only working two days a week as my part-time university job. You see, I believed in those shoes! I knew they would make a positive difference in the lives of the people who bought them, and I couldn't bear to see shoppers leave the store without investing in that amazing product. 

My desire to sell was actually a desire to serve.  And all good sales truly are acts of service.  

I continued to be passionate about sales as my career progressed, and I now hold multiple sales records in industries ranging from shavers to chocolate to data analytics software. I once took an account from declining £600,000 to £2.2mil in a year. It's truly in my blood.

How? I prep for my audience. I listen. I use my heart. I know when to pitch and how to serve my clients. I shut up. I listen more. And I know when to close. Oh, and I love to sell something to someone to make their life easier.

Want to feel this confident too?  I can teach you how! 

It is time to lose the nerves.

Stop feeling icky.

It's time to get clear on what your money blocks are (sorry, we all have them!), where they came from and what to do with them.

It's time to

to create that love for money and stop treating it like your dirty little affair.

It's time to

get a balance between the law of attraction and actual action.

It's time to

spread your energies wisely to protect them and focus on dollar driving hours.

It's time to

fix the missing link in your business AND BRING IN CLIENTS.

It's time to

hit your BIG money goals and fund your desires.

It's time to have the business AND the life you long for.

This is for you if…

 You have a heart centered business and you're ready
to take it to the next level by growing your income

    You're a light worker that wants to get your services out to world and make an impact (and still feel authentic) 

You want to bring in money to your business
through your passions and talents

You want to attract clients AND convert them

You want to feel confident in your sales
(instead of sounding like a little girl when you make your offers)

You want to serve engaging clients every day
(well, strike that, you totally want your weekends to yourself) 

You want to repel the wrong clients before they
ever get on the phone with you

You desire motivation and support in your business,
and you value the investment in yourself

You’re an action taker, dreamer, and a go-getter
plus you love to have a laugh

You're itching to execute your vision

when you're honest with yourself, you see clearly that you desire support to move your business forward.

Because you know if you could have done it all by yourself, you would have done it by now.

You weren't meant to go it alone!
I'm here to help! 

What you can expect when you enrol in super soulful selling…

  • You'll learn the exact steps I have used to work with clients 
  • You'll deeply explore what you and your subconscious really think about money and see where those blocks are.
  • You'll learn how to re-write your money story to serve you and you clients. 
  • We'll create a love affair with money and your bank account while still feeling authentic.
  • We'll develop a plan to protect your energies as you grow your business and learn how to focus on tasks that accelerate your success. (reads-no overwhelm)
  • You'll remove the fear of the sales process. 
  • You'll be able to talk about your packages and prices without your clients cringing (or yourself)
  • You'll gain the support, motivation and community of biz besties to keep you taking action and moving forward in your business

Thoughts become Things - Make sure your Thoughts Serve You!

Why Me?

Well, my name holds the secret – Penny. I was born to be a money-making entrepreneur!

Throughout my 15-year career, I've had some amazing Sales and Marketing jobs , most notably of all – Lindt Chocolate. (Yes, we got free chocolate. No, I didn’t put on 15 kilos. Yes, you do get sick of it.)

Sales is in my heart. I have grown ugly accounts into top performers. I've had 35% year on year growth in markets that normally see 2% tops. I've managed and grown portfolios of over £15 million.

And learning about sales and marketing truly lights me up! I've been on every sales and management course under the sun. I've even learned from Google's Sales Guru (pretty crazy how we all get sold to each and every day).  the techniques and tips i'm ready to share with you come from over 20 years of training courses, practise and true complete immersion in the sales and marketing world. 

And lest you think that "real-world" experience is all that matters, I can promise you that I wouldn't have been the top salesperson in every team and company I ever worked in if it weren't for all the training I have been through. I knew I needed to invest to get the results I desired. (Aren't you telling your clients the very same thing?) When I finally "bit the bullet" and invested in a high level coach, set out a plan, did the mindset work and THEN ‘sales practised’, I began to smash all my sales targets.

you can wake up Excited to work on your business every single day. You can work with your dream clients.  It's totally possible - and I can show you how. 

My clients are the reason I jump out of bed EARLY ready to get started with the day.  I relish in seeing their progress and getting those notes that they killed yet another sales goal.  I love seeing their families' lives transformed by their financial success.  And I want to see that happen for you, too! 


  • Sell your products and services CONFIDENTLY

  • Have packages that create greater WEALTH for you

  • Have clients that you LOVE working with everyday

  • Be able to sell your products or services in a way that gives you more FREEDOM in your biz and life

  • Feel PROUD of your growing wealth

  • Know that what you have to sell changes peoples lives

  • Remove the nerves when asking for payment

If you are like me (and you probably are if you've read this far!), you want all of this:  the social life, the time to be healthy, the full bank account, and the dream clients.  You're ready to take action to elevate you and your biz to get there today! 

When you join super soulful selling, you and your biz can look completely different in just 6 weeks. I’m here to make sure you don’t sound like a pushy, desperate salesperson. You're going to sell with authenticity and ease. Goodbye nerves, hello confidence! 

Want to cut the cheesy sales pitch? Want to be proud to offer your services?

Want to drop the little girl voice when talking about your pricing?

to drop the apologies that you're too expensive (to yourself and your clients) and stand in your power? 

Then let's go......!


Super Soulful Selling is a LIVE group program which means you get contact time each with me to ask your personal questions. Upon registration you will get access to the closed Facebook Group where you will meet your other Super Soulful Sisters. You will get access to the Membership site where you will find over 100 pages of workbooks and audio training from myself. Each week is released to you following a live call. We all move along together and form amazing bonds as we grow our business and develop a true love for sales (yes, it is possible!).


• Welcome Pack to dive deep in to what you desire as a result of the program

•  Reading List

•  Immediate access to the closed Facebook Group

Week 1 - Your mindset

  • What’s holding you back from having the business and life of your desires
  • Looking backwards and then forward to release what it is truly in your heart
  • Setting down new roots for you money tree

Week 2 - Money needs a purpose

  • Getting dirty with where your money flows
  • A clear way to call in what you desire each month
  • Coming out about your affair with Mr. Money

week 3 - Attraction vs. Action

  • Balancing the your soulful connection and the action needed to get to the next level
  • Keeping a high-level vibration and 'shaking enough hands' to bring in your money desire
  • Recognising when you are out of balance

week 4 - protecting your energies

  • How to structure your day to work with your energy patterns and flow
  • When to focus on money making hours vs. creative hours
  • Keeping sane in growth (= no burnout)

week 5 - fear & sales

  • Learn why sales is scary
  • Techniques to selling without sounding pushy
  • Have a sales patter you're proud of
  • Know your prices and which levers to pull to get clients to commit
  • Recognise buying signals and act on them
  • Know when to walk away; with grace
  • ABC - know how to close

week 6 - creating a deeper love

  • Role play - sell it to me, baby
  • Spotting and overcoming objections without sounding desperate
  • The role you play in your clients life
  • You tailor-made plan for the next 90 days, 6 months and a year to keep consistent


Mantras card set that will keep your mindset rock solid

Script swipe file of proven sales emails and calls that have generated 5 figure days

Complete reading list to grow your understanding of sales and money in your life and biz

Gratitude your way to your sales goals growth pipeline worksheet

Weekly tracker sheet to keep you motivated beyond this program

ready to join the Super soulful selling program?

Here’s how ‘group coaching’ works

  1. You invest in the coaching program, sign the contract and will automatically receive your personal login to the membership site.
  2. Here you will find your Welcome Pack. This will help you go deeper into what is holding you back, your areas of need, and what you desire to gain out of the program. You'll be taking action even before we start working together.
  3. You will also have access to the bonuses to get stuck in to straight away.
  4. You will have the link to get access to the closed private Facebook group. Here you can introduce yourself to your Soulful Sisters and make long lasting friendships.
  5. Live calls will be scheduled weekly starting on July 17. The weekly times, dates and link to join are all held in the membership platform. During each call, you will have the opportunity to ask your questions. You’ll share with me your blocks and needs. I’ll provide guidance on how to keep moving forward and draw out the potential you have within you. I’ll give you all my tips, tricks and experience. 
  6. After each call the next weeks module is released on the membership site for you to crack on with!

Specifics -

GOLD Early bird


$502 Savings

Lowest Investment Extended Payment Plan

2 x 45min strategy sessions with Penny (3 spots gone!)

Personal Recorded Website Marketing Makeover

Access to Money Mornings Program

Access to recorded Sales Call

Live Facebook Q&A Session

Bonus Manta Cards, Script Swipe File, Gratitude Pipeline Worksheet and Sales Tracker

Private Facebook Group

Silver Early bird

(Ends July 7)

$300 Savings

Super Extended Payment Plan

30min laser call with Penny (Gone)

Personal Recorded Website Marketing Makeover

Access to Money Mornings Program

Access to recorded Sales Call

Bonus Manta Cards, Script Swipe File, Gratitude Pipeline Worksheet and Sales Tracker

Private Facebook Group

Bronze Investment

(Ends July 14)

$200 Savings

Fortnightly Extended Payment Plan

Access to Money Mornings Program

Bonus Manta Cards, Script Swipe File, Gratitude Pipeline Worksheet and Sales Tracker

Private Facebook Group




Jess Blanche - Texas, USA


From bank loans to pay rent to $12k Months in 4 months.

"I survived a rebrand, doubled my prices and launched a group program, while having the largest sales months ever..." 


Are you ready to work with me and some  program of pure sales-focused work to get your dream biz pumping through soulful selling?

It's time to take it up a notch, get confident, and succeed at sales so you can have the results you desire in both your life and business.

You're in control of your destiny - let's do this!

THe Group Program is in session now

Usually USD$1,499



Emma Smillie - Amsterdam


"I needed to hit big targets in my business and Penny got me there....yet still managing my energy levels too." 


A Final Note…

This program is for online entrepreneurs to be able to sell your services with authentic ease and confidence so that you make more money in your business. it will help you create the life of your dreams.


When I finally decided to enrol with my coach I realised that I had deliberated on the decision for so long the same course ended up costing me $8,000 more. Not to mention the loss of business while I floundered around on my own. I hate to think about the hours of personal life I have poured into lost opportunities, too.

If you're a self-starter, I totally identify with you. I was determined to do it on my own. I thought Google would see me right on everything. After trying many systems, filling out forms for downloads, spending money on adverts that were getting 4 'likes' and not tracking any conversion, I succumbed to the fact I needed help.

Once I flipped the switch and applied my athletic training and coaching mind set to business, I never looked back. With the support of my coach and other like-minded entrepreneurs I have the path to my dream business and dream life.

Why not get that support from someone who has been there and knows how to elevate you and your business? There is absolutely no need to feel awkward when talking about your sales. There is no need to have heart palpitations before a sales call. I mean, yes, get pumped, but use your POSITIVE energy to bring in more paying clients.

I believe in setting yourself up for success so you can get your message to more people, serve who your were put on this planet to serve, and have a rip roaringly good time doing it. No more Jitters. More superhero powers.

I know you can do this.

Lots of Love,


In the end, we only regret the chances we didn’t take.