Ever Wondered How Successful 6 Or 7-Figure Entrepreneurs Are Able To Run Their Businesses and Keep Growing Without Burning Out?
They realise that to grow a business and dial in their superpowers (being with clients) they need to hand over the reins and outsource their copy!
Here is a selection of projects I have completed for such thriving entrepreneurs.
Email Comms - Money Mentalist
Monthly emails have been taken from 18.4% Open Rate to 44.6% Open Rate and double the Click Through Rate. Resulting in double the call booking rate and clients signed.
Money Mentalist is a money psychology company selling 1-2-1 coaching packages to help clients create financial freedom through their mindset about money.
“Penny is very talented in writing headlines that you have to open. She has been instrumental in developing true engagement with my list AND generating sales from each email. She is my Go-To Girl!”
Lynda Moore
Money Mentalist
Parnell, New Zealand.
Nurture Sequence - ALLY’s Angels
14 email sequence with a 96% Open Rate. Nurturing athletes on timed drip feed 4 months out from a WBFF competition to post-comp feedback. This enables all athletes to be well prepared in advance, all receiving the same in-depth knowledge from Alicia. This has reduced the number of repeat questions, freeing up Alicia’s time to deliver higher-quality training. The funnel has been replicated (copy, paste, tweak) for each WBFF comp in the year, increasing ROI on the copy.
Ally's Angels & Alphas provide customize coaching in Australia for WBFF pro Competition preparation, age group body sculpting, posing and nutrition.
“Utterly awesome - Penny totally captured our voice and tone! She was so easy to work with because she gets our audience, having been in the industry as an athlete for years. Her top-level automation knowledge really helped us create the best customer care in the business. Grab her with both hands before she’s booked out.”
Alicia Gowans and Christos Kyrgios
Ally’s Angels and Alphas.
Brisbane, Australia.
Company Copy re-write - ThinkHR
Fully booked again in a month. Feeling underwhelmed by her website and online profiles (LinkedIn and Bark), Kelly wanted a copy audit and rewrite to reflect her personality more and fill the gap of her big client ending.
A full website copy re-write, LinkedIn and Bark Profile, re-write and referral scheme, established online and in an email format to her list resulted in multiple calls booked and a full calendar of work in a month.
ThinkHR is a bespoke HR consulting company for small to medium businesses.
“I have been really happy with all the work Penny has done and am so pleased with how my website looks. Everything online looks so fresh! I am now proud of my online presence and my brand messaging. I highly recommend Penny to find your voice.”
Kelly Hughes
ThinkHR
Mercer, New Zealand.
Sales Email Sequence - Podcast Pitch Playbook
8 sales email sequence - lead magnet through to sales offer. The emails delivered the lead magnet, then nurtured leads to create the like, love and trust feel before offering the opportunity to purchase joining his group program.
Simple Success Coaching helps coaches, consultants and agency owners rapidly increase profits and massively grow their network using the Partnership Marketing System.
“Penny is an incredibly talented conversion copywriter. She nailed an 8 email sequence for me. You better book her while you still can!”
Dustin Riechmann
Simple Success Coaching
St Louis, USA.
Full Business Comms - Gavin Roberts, HARcourts cooper & co.
Weekly emails - Open Rate to 42+% Open Rate. Click Through Rate %.5+%.
Daily social media; recognised by Facebook NZ as compassionately leading edutainment during delicate Covid times.
Full website build including copy and images - 1000+ visits per month
Gavin Roberts is among the top 10 agents in Harcourts Cooper & Co. and the top 100 worldwide. Focused on exquisite marketing and high-level property sales on the North Shore.
“Penny brought a new level of consistent copy to engage with our community, from building the website to daily social media content to weekly newsletters. Her entertaining and educational copy style set us apart from other agents as thought leaders, especially during the Covid lockdowns where online was all we could do.”
Gavin Roberts
Harcourts Cooper & Co.
Milford, New Zealand.
Book curation + Launch - MONEY MENTALIST
200 copies sold on launch. TV, radio, and magazine coverage.
Book idea, content and structure creation. First and second edits.
Sales Page, Launch Emails plus Press Release.
Free workbook (55 pages) and 8 email nurture sequence.
Money Mentalist is a money psychology company selling 1-2-1 coaching packages to help clients create financial freedom through their mindset about money.
“I would never have got my book published and in so many people’s hands without Penny’s endless encouragement and full wrap-around support. She had every part of the sales pipe covered and created, so I keep making book sales and 1-2-1 clients on repeat!”
Lynda Moore
Money Mentalist
Parnell, New Zealand.
Sales Funnel - Penny Elliott Coaching
Over $100k of sales generated.
The Copy, Paste, Tweak Sales Swipe File Suite - A full funnel from split test landing page, freebie, upsell and downsell, order bump, 8 email nurture sequence to automated webinar sales into a Mastermind.
Penny Elliott Coaching helps female online entrepreneurs create sales and profit in their businesses. Banishing the ‘little girl voice’ to have a ripple effect on the world from their services.